How Tide creates immersive experiences in mobile games
Tide partnered with Monetizr to reach U.S. consumers aged 18+ across a network of 178M casual mobile players. The strategy focused on injecting Tide's messaging into gameplay through opt-in rewarded ad units — ensuring the experience was seamless and brand-safe.
Players chose to engage with Tide content, watched the video, and received a branded in-game reward. Every attentive second enhanced brand metrics across the sales funnel — from awareness to purchase intent.
See your brand creative inside a real mobile game — in under 60 seconds.
You'll need:
- Brand logo
- Video or display ad
No development, no budget, no meetings. Test how your creative looks, or share the preview with your team before committing to a campaign.
To learn more about campaign assets, go HERE.
Have a question? Click HERE.