How snack brands reach moms leveraging premium brand takeover
Snack brands face a persistent challenge: moms are the primary grocery decision-makers, and they're hard to reach through traditional digital channels. They stick with familiar products and tune out ads that interrupt their experience.
Doritos and Oreo used Monetizr's premium brand takeover format to reach this audience inside mobile games — building brand awareness and boosting sales by telling brand stories through interactive experiences rather than forcing impressions.
Players who fell within the target demographic engaged with the brand via rewarded video and interactive elements. Every placement was developed to increase consumer attention — the more attentive seconds spent with the brand, the better the results across the entire sales funnel.
See your brand creative inside a real mobile game — in under 60 seconds.
You'll need:
- Brand logo
- Video or display ad
No development, no budget, no meetings. Test how your creative looks, or share the preview with your team before committing to a campaign.
To learn more about campaign assets, go HERE.
Have a question? Click HERE.