Case Study · Sensodyne Kids · Haleon · Poland · Q2 2025

Reaching Millennial Moms with High-Attention Gaming Media

In Q2 2025, Sensodyne partnered with Monetizr to promote Sensodyne Kids in Poland — targeting moms aged 25–44 with children aged 0–12. The campaign used a fully opt-in Branded Takeover format, turning passive impressions into high-attention brand moments.

Four 6-second video creatives ran across top mobile games. All four performed above industry norms — with CTR and VTR nearly identical across all creative variants, proving the environment does the heavy lifting.

28 sec
Avg Attention (+40% vs benchmark)
93.3%
View-Through Rate
16.7%
Click-Through Rate
93.6%
Viewability Rate
"It's not just about getting the most attention, it's about getting the right kind of attention that moves the KPIs we care about."
Phil Jackson — Global Marketing Effectiveness Innovation Director, Haleon
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