Case Study · Disney+ & Universal · Entertainment

How entertainment brands create immersive experiences in mobile games

Entertainment brands face a challenge that traditional advertising can't fully solve: consumers demand authenticity and meaningful interactions. A trailer shown before a YouTube video is skipped. The same trailer shown inside a game — where the player opted in, chose to watch, and gets rewarded — is a completely different experience.

Disney+ and Universal used Monetizr's in-game brand solution to tell their stories through geo-targeted, opt-in rewarded video experiences inside mobile titles. Players chose to engage with brand challenges, watched trailers, played branded mini-games, and received in-game rewards.

The entire experience was designed to capture player attention and boost brand awareness — not interrupt it. Entertainment brands that activate in gaming reach audiences who are already in an engaged, receptive mindset.

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