How Quaker Chewy Bars reached moms through gaming advertising
Chewy partnered with Monetizr to activate a tailored gaming campaign targeting U.S. moms aged 25+, leveraging a network of 178M casual mobile players. The goal: strengthen brand equity with young parents while achieving reach, efficiency, and effectiveness targets.
The strategy focused on injecting Chewy's messaging into gameplay through premium and native ad units, ensuring a seamless and engaging experience for players. Each attentive second spent with Chewy's content enhanced key brand metrics across the sales funnel — awareness, favorability, consideration, and purchase intent.
Players chose to engage, watched a Chewy video, interacted with product content, and received a branded reward. 100% opt-in. No creative changes needed from existing assets.
See your brand creative inside a real mobile game — in under 60 seconds.
You'll need:
- Brand logo
- Video or display ad
No development, no budget, no meetings. Test how your creative looks, or share the preview with your team before committing to a campaign.
To learn more about campaign assets, go HERE.
Have a question? Click HERE.