How automotive brands connect with gamers through in-game ads
Ford and Mercedes partnered with Monetizr to engage consumers aged 25+ across a network of 1.2 billion global casual mobile players. The challenge: meaningfully reaching younger audiences who demand personalized, engaging content and are not yet convinced they need a car.
The strategy used rewarded video placements with interactive end cards — audiences of young players who might want to own a car, watching brand videos and interacting with content that educates them on the vehicles.
Ford used a Branded Button leading into a rewarded video and interactive end card. Mercedes ran a Branded Button with a rewarded video experience. Both campaigns were developed to increase consumer attention — the more attentive seconds gamers spend engaging with the brand, the better the results across the sales funnel.
See your brand creative inside a real mobile game — in under 60 seconds.
You'll need:
- Brand logo
- Video or display ad
No development, no budget, no meetings. Test how your creative looks, or share the preview with your team before committing to a campaign.
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